01 - In a mixing bowl, blend cream cheese, powdered sugar, and vanilla extract until completely smooth.
02 - Use a rolling pin to flatten each slice of bread into an even thickness.
03 - Spread a thin layer of the cream cheese filling along one short edge of each bread slice and roll up tightly.
04 - In a shallow dish, whisk together eggs, milk, and vanilla extract until combined.
05 - Mix granulated sugar and ground cinnamon in a small bowl and set aside.
06 - Dip each filled bread roll into the egg mixture, ensuring all sides absorb the custard.
07 - Heat unsalted butter in a large nonstick skillet over medium heat. Place roll ups seam-side down and cook, turning as needed, until golden brown on all sides, about 2–3 minutes per side.
08 - Immediately brush or roll the warm roll ups in the cinnamon-sugar mixture to achieve an even coating.
09 - Serve roll ups warm, optionally accompanied by maple syrup or a dusting of powdered sugar.